What Is SEO & Digital Marketing ??

SEO is only one part of Internet marketing or Digital Marketing. SEO (search engine optimization) is the activity of optimizing web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.

Seo or Digital Marketing

SEO is the method or process of getting more traffic to our site from free, organic, editorial or natural search results on search engines like Google, Yahoo, Bing etc.

The Scope for SEO

Over the 15 years that web search has existed, search marketers have found methods to extract information about how the search engines rank pages. SEOs and marketers use that data to help their sites and their clients achieve better positioning. SEO is the force behind a company's online success. Internet marketing is now a billion dollar industry and everyone is slowly but surely accepting this.

Internet Marketing Classifications

Internet Marketing

Internet marketing or online marketing or e-marketing is the marketing and promotion of products or services over the internet. Internet marketing can be broadly classified into following types :

Internet Marketing Ways

• Display advertising

The use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness. 

Display Advertising

• Search Engine Marketing (SEM)

It is a form of marketing that seeks to promote websites by increasing their visibility in search engine results pages (SERPs) through the use of paid placement, contextual advertising and paid inclusion or through the use of free search engine optimization techniques also known as organic result.

Search Engine Marketing

• Search Engine Optimization (SEO)

The process of improving the visibility of a website or a web page in search engine via the "natural" or un-paid ("organic" or "algorithms") search results.

Search Engine Optimization

• Social Media Marketing

The process of gaining traffic or attention through social media websites such as facebook, Twitter, LinkedIn, Google Plus etc.

Social Media for your Business

• Email Marketing

Directly marketing a commercial message to a group of people using electronic mail.

• Referral Marketing

A method of promoting products or services to new customers through referrals, usually, word of mouth.

Referral Marketing

• Affiliate Marketing

A marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.

Affiliate Marketing

• Content Marketing

Th process of creating specialized content such as info graphics, blog articles and eBooks to attract more customers.

Inbound marketing : Involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.

Inbound Marketing

• Video Marketing

This type of marketing specializes in creating videos that engages the viewer into a buying state by presenting information in videos form and guiding them into a product or service online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers.

Video Marketing Sites

SEO is the new face of the advertising area. Now, a lot of people and companies are using internet side to increase their own business.