What makes complete SEO ?
On-page SEO and Off-page SEO combines to form SEO (Search Engine Optimization).
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| SEO |
What is On Page SEO ?
On page includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page etc.
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| On-page SEO |
On Page Optimization
On page optimization is basically the effort which you put on the website and is clearly visible, Like :
- Optimizing the existing content
- HTML code corrections
- Remove broken / Dead Links
- Add Meta / Alt Tags
- Add Google and XML Site Map
- Analytic Setup
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| On-page Optimization |
It is very important that On page Optimization is done correctly for a website as this educated search crawlers and spiders about the theme of the website and which keywords you are targeting to rank on. On page Optimization is usually done once on the website however SEO Agency does On Page Optimization after 3 months to keep the site fresh for Search Engine.
On Page SEO Checklist
- Always start with keyword selection, research and testing
- Meta Description Tag
- ALT Tags
- H1 Tags
- URL structure
- Internal Linking Strategy
- Content
- Keyword Density
- Site Maps, Both XML and user facing
- Usability and Accessibility
- Track target keywords
- Expect results in 6-12 months
Avoid common On Page SEO mistakes such as :
- Duplicate content
- URL Variants of the same pages
- Off-site images and content on-site
- Duplicate title tags
Avoid Spammy SEO Tactics such as :
- Hidden Text
- Hidden Links
- Keywords Repetition
- Doorway Pages
- Mirror Pages
- Cloaking
- Title, Description, Age, Page rank, HTML codes
Keyword Analyzing
A word searched for in a search command. Keywords are searched in any order. Use spaces to separate keywords in simple keyword searching. A keyword is an index entry that identifies a specific record or document. A word used by a search engine in its search for relevant web pages.
- One word
- Two words
- Three Words
The commonly used tools to get the keyword is Google Keyword Planner. We can Search the keywords that we needs and that keywords can be used in our site.
SEO Title
A title tag is the main text that describes an online document. It is the second most important on-page SEO element (the most important being overall content), and appears in three key places: browsers, Search engines results pages and external websites.
Meta Description
Meta description tags, while not important to search engine rankings are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster's opportunity to advertise content to searchers and to lets them know exactly whether the given page contains the information they're looking for.
The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will to click. Direct relevance to the page and uniqueness between each page's Meta Description is key. The description should optimally be between 150-160 characters.
URL Structures
A site's URL structure should be as simple as possible. Consider organizing your content so that URL's are constructed logically and in a manner that is most intelligible to humans.
Creating Content For SEO
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| SEO Content |
The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content ? From as SEO perspective, all good content has two attributes. Good content must supply a demand and must be link able.
